• Chris Colip

Why you need to build a team

If you've had some success in the music industry, you already know how important it is to have a dedicated team behind you every step of the way. But for those who are just starting this journey, we're going to walk you through why you need to start building your team ASAP.

In the beginning, it might seem like you can be successful in music all on your own. Maybe you're a rapper - you download some beats from Youtube, buy a mic and put together a makeshift recording booth. You're already half way to your first Soundcloud EP. Or if you're a producer, you get a DAW, a MIDI keyboard and some hot plugins and you're on your way.

And it is important to be able to start this way. You've got to have the basics covered before branching out. But once your music starts gaining traction, you're going to need a solid support system to get much further. So it's best to be proactive and start forming the necessary relationships today.

Who do I need on my team?

You may be surprised just how many people it can take to launch a project successfully. Planning to release an album? Of course you'll need a producer for beats and instrumental tracks, additional vocalists for features and backing tracks, someone with recording expertise, and engineers to mix and master the album. Putting together a team like this is hard work and may get you an album, but that's just the start.

Want anyone to actually listen to your album? That's going to take some serious marketing and promotion. After getting your distribution in place, you'll need to promote your work across various channels. In most cases, you'll need to be active on social media, posting content regularly. But to create professional content, you'll need skilled photographers, graphic designers and videographers for photoshoots, music videos, album art and other branding artifacts. If you don't quite have what it takes to go viral, you may get branding and marketing help from a social media specialist, which can even include creating and running ads in some cases.

Fast forward a little bit and you're getting your first shows (which often start as free open mic events). This is great progress but requires you to build your team even more to build a website, order and distribute merch, and book and promote shows. Eventually, you'll need to bring on a manager to keep track of all this business.

How do I know when to start building a team?

Once you realize you've got too much on your plate and not enough time for all that work, that usually means you should bring someone on to share the burden. This could mean collaborating with 50/50 ownership (like a rapper/producer duo), or paying directly for services (more common for roles like videographer). Whatever you decide, make sure you settle the terms up front before putting in the work. It may be uncomfortable to have these conversations, but it will save you from issues in the long run - you can avoid scenarios like someone expecting to be paid cash when you thought they were just doing you a favor.

Where do I start?

As you can see, a superstar artist requires a huge support team. But luckily, you don't need all of those roles filled to get started. At first, you can handle the important jobs on your own, like making the music, working with collaborators and posting it online.

Use common sense when deciding who to add first. If you're working on your first Soundcloud release, you probably don't need a manager yet, but it's hard to put any decent project together without some professional mix and mastering support, so look to build that part of your team first.

Why do I need a team?

Hopefully, this one is obvious by now. Many people, striving to be independent and self-reliant, neglect the importance of getting help from others. But ultimately this attitude will lead to self-sabotage. You just can't make it in this industry without having a support team at some point. So you should get comfortable with the idea of handing off some tasks to others.

That being said, building a team can be hard. Even if you start networking early in your music career, you can only do so much. Networking eats up a lot of your time, and there's no guarantee you'll find the right person. That's why we at Collab are building the app where you can find your missing teammate (or be just the teammate someone is looking for). Whether you need a pop vocalist for your next big single or you want to design album covers for trap artists, Collab will connect you with the right person, so you can spend less time networking and more time collaborating.

Collab is an upcoming app that connects you with other hip-hop, rap, and R&B artists and producers to facilitate collaborations. You can search for the specific type of artist needed for your collaboration. Or get matched by our intelligent algorithms to meet someone entirely new. Review the tracks on other artists’ profiles and, once you find someone you want to work with, chat with them using our built-in messenger. Once the Collab has been initiated, exchange files directly in the messenger until you’ve put together a finished track!

Want to be one of the first ones to use the app? Sign up for our official newsletter to get the release announcement as soon as it drops:

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