Tips for Promoting Your Music
It goes without saying that promoting your music is as important, if not more important, than the music itself. This doesn’t mean you can skimp on the quality of your music, on the other hand, even if you make the best music in the world, nobody will hear it without some effort on your part to get it in front of people. So, unfortunately, even though your passion is to create music all day, you need to spend a big chunk of your time on marketing and promotion. If you’re already making a living as a musical artist, you may be able to afford to have a professional manage this for you. However, for the rest of us just starting out, we’ll need to manage promo ourselves. Here are a couple of ways to get started.
Social Media Usage
These days, it’s all about social media. This is the place to let your personality shine. Many artists get their initial recognition by going viral on the likes of Instagram, Twitter and TikTok, among others. An approach that has worked for many is “get seen first, then get heard”. In other words, you want to get in front of people any way you can. Then, after you have their attention, you will hopefully get the opportunity to show them some of your music. A few examples of this are Justin Bernardez, who posts funny one-minute song creation videos in the style of popular artists on TikTok, and Ramzoid, who makes beats with funny sounds, songs based on memes, and fun tutorial videos on Youtube. These videos get shared among the music enthusiast community for being cool or funny, which widens the artists’ exposure. Not everyone who watches the video will check out the artist’s “real music”, but if they make a video that gets 1 million views and just 1% of those people download their EP on Apple Music, that’s still 10,000 people who started listening to their music.
Utilize Algorithms and Hash tags
Another way to use social media to advance your music career is to effectively use hash tags. Hash tags are useful in many different ways. The most obvious is to post your music and get it seen by more people than the followers you already have. If you include some popular, relevant hash tags in your song posts, you will get exposure to all the people who follow those hash tags or search for those terms. This is effective for getting your music heard on Youtube or Instagram, for example. Still, it helps to stick out somehow, since there are thousands of other artists using this same strategy. This could mean creating an attention-grabbing video to accompany your music, or it could mean using very targeted hash tags with less competition. For example, if you only use the tag #rap on your post, you’re going to be competing with thousands of other posts for attention. But if you’re more specific about your style and add a tag like #GermanGangstaRap, you’re going to have a much better chance of being heard by the people that listen to your genre.
Another way of using hash tags is for finding musical collaborators, who can be valuable for advancing your music quality as well as promoting your music among a network of enthusiasts. You can follow certain hash tags to hear new music and DM artist you like to work together. If you’re a producer, this could be a way to find people to use your beats (#upcomingrapper, #needbeats). If you’re an artist, you could use this strategy to find beats (#beatsforsale, #freebeats) or find other artists for a feature verse. Be creative when trying new hash tags, and you just might like what you find! Of course, this can be a tedious way to find collaborators, as many people spam these hash tags, and you’ll often have to wade through a lot of junk to find somebody really good. This is one of the reasons we created Collab, to allow producers and artists to do a targeted search for collaborators using specific filters to find exactly who they need.
Open Mic Events
While social media can be awesome for promoting your music and meeting new people, sometimes it can also be helpful to go old fashioned and meet some people face to face. This means showing off some of your music at open mic events and other local showcase events for rappers and beat makers. Don’t underestimate the importance of this type of connection. People are much more likely to remember someone they met in person than someone’s post they scrolled past on Instagram. In addition to promoting your music, open mic events can be helpful for networking and building a team. You’ll often connect with people who can help with the parts of the music you struggle with, whether that be promotion, mixing and mastering, beats or recording techniques. Open mics also give you great experience with performing live and help build your reputation as a real artist. Always remember to bring something physical to share with others, whether that’s a CD, a flash drive or even a business card. Again, you may think that it’s enough to exchange social media follows with people you meet, but think about it this way: if you follow 20 new rappers you met at an open mic, and one gives you a CD, which are you most likely to actually ever listen to the next day? Most people will at least pop the CD in the car and give you a try. This is an underrated way of ensuring you get listens - a little effort goes a long way here.
Just get Started
We’ve mentioned a few effective ways to promote your music, but you can find many other strategies with a quick Google search. The important thing is to just get started and commit to spending time and energy on promotion. Be creative, and be yourself. If you put yourself out there in the channels mentioned, the people that vibe with you are going to naturally be drawn to you and listen to your music. It just takes time, so keep grinding and never give up! Collab is an upcoming app that connects you with other hip-hop, rap, and R&B artists and producers to facilitate collaborations. You can search for the specific type of artist needed for your collaboration. Or get matched by our intelligent algorithms to meet someone entirely new. Review the Soundcloud tracks on other artists' profiles and, once you find someone you want to work with, chat with them using our built-in messenger. Once the Collab has been initiated, exchange files directly in the messenger until you've put together a finished track.
Collab is an upcoming app that connects you with other hip-hop, rap, and R&B artists and producers to facilitate collaborations. You can search for the specific type of artist needed for your collaboration. Or get matched by our intelligent algorithms to meet someone entirely new. Review the tracks on other artists’ profiles and, once you find someone you want to work with, chat with them using our built-in messenger. Once the Collab has been initiated, exchange files directly in the messenger until you’ve put together a finished track!
Want to be one of the first ones to use the app? Sign up for our official newsletter to get the release announcement as soon as it drops: https://collab.vision